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Tralock Låsemballasje by Bakhtiyar Baimurzayev

Tralock Låsemballasje by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.


BronseEmballasje· 2022

Tralock Låsemballasje

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award i Bronse Winner in Emballasje Category

Colors

The Design

About Tralock Låsemballasje

Tralock er emballasje designet for en reiseveskelås. Boksen er formet som en liten koffert, noe som knytter emballasjen direkte til produktets funksjon. Navnet kombinerer ordene reise (travelling) og lås (lock), og bokstaven o i logoen er formet som et nøkkelhull. Strukturen har to lag. En blisterkjerne holder låsen og nøklene på plass, og et lag av kartong bærer det trykte designet. En utstansing gjør at kjøperen kan se produktet inni. De klare fargene reflekterer reisetemaet og bidrar til at emballasjen skiller seg ut.

The Recognition

About the A' Design Award i Bronse

Tralock Låsemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Tralock Låsemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Tralock Låsemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging
Width 100 mm x Depth 25 mm x Height 143 mm
Tags
packaging design, box, professional, travelling, lock
Production Technology
The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge
The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research
The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration
The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration
Duration: September-December, 2020
Location: Kazakhstan
Operation Flow
The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents
Copyrights belong to Bakhtiyar Baimurzayev
Team Members
Bakhtiyar Baimurzayev
Image Credits
All images Credits to Bakhtiyar Baimurzayev

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