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Oct Ohbay Veivisningsskiltsystem by Updesign

Oct Ohbay Veivisningsskiltsystem by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.


JernGrafikk· 2022

Oct Ohbay Veivisningsskiltsystem

by Updesign

Client: OCT Group

A' Design Award i Jern Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #130547

Colors

The Design

About Oct Ohbay Veivisningsskiltsystem

I Kina, Shenzhen by, består 95 prosent av befolkningen av innflyttere som kom til denne lange og smale kystregionen i løpet av de siste 30 årene. Den ligner på New York City, men den raske veksten betyr at livet er ekstremt hektisk. Denne verdens mest hektiske byen må iverksette tiltak som letter usikkerheten til innflytterne. Byparken i dette prosjektet er det mest populære stedet for avslapning med sin lange strandlinje. Småstein har blitt valgt som tema for skiltsystemet da det gir resonans med innflytternes livserfaringer og viser den menneskelige siden av byen.

The Recognition

About the A' Design Award i Jern

Oct Ohbay Veivisningsskiltsystem er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Oct Ohbay Veivisningsskiltsystem forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Oct Ohbay Veivisningsskiltsystem respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging
Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags
Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology
The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge
The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research
The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration
The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration
February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow
The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members
Zhang Yi(creative director)
Luo Xin (project manager)
Wen Yuehua(designer)
Image Credits
Updesign

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