The Sound of Poetry Kampanjens hovedvisuelle uttrykk by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2022
The Sound of Poetry Kampanjens hovedvisuelle uttrykk
Client: Chih-hsi Chen
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #131359The Design
About The Sound of Poetry Kampanjens hovedvisuelle uttrykk
Poesiens lyd er et visuelt hovedelement designet for en kampanje med to deler: et poesiteater som utforsker stemmen, og en workshopserie om science fiction og universet. Det visuelle hovedelementet har form som lydspor, slik de vises på dataskjermer. Naturlige elementer som flammer, blader og koraller er forvrengt til bølgeformer, noe som skaper en eksotisk og surrealistisk effekt. Den horisontale oppstillingen gjenspeiler måten linjer i et dikt er satt opp på. Den falsede plakaten er trykket på fiberrikt papir, matt på den ene siden for å gi en dyp, svart bakgrunn, med tittelen trykket i sølvfarget blekk.
The Recognition
About the A' Design Award i Jern
The Sound of Poetry Kampanjens hovedvisuelle uttrykk er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. The Sound of Poetry Kampanjens hovedvisuelle uttrykk forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. The Sound of Poetry Kampanjens hovedvisuelle uttrykk respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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