Luckinfo Ocean Refreshing Base Serum Emballasje by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2022
Luckinfo Ocean Refreshing Base Serum Emballasje
Client: Luckinfo
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Luckinfo Ocean Refreshing Base Serum Emballasje
Esken har en minimal og nøktern overflate, mens bølgeillustrasjonen er trykt på undersiden for å gjenspeile de marine ingrediensene. En del av illustrasjonen er eksponert i bunnen for å berike den bleke overflaten, samt tiltrekke brukere til å åpne esken. Flasken er mattert på toppen for å skape en overgang fra det perlehvite lokket til den gjennomsiktige delen, samt dekke den grumsete blandingen som kan dannes ved risting; glassflasken forblir klar i bunnen for å vise den unike blå dråpen ved hjelp av oljedråpe-sedimenteringsteknologi.
The Recognition
About the A' Design Award i Bronse
Luckinfo Ocean Refreshing Base Serum Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Luckinfo Ocean Refreshing Base Serum Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Luckinfo Ocean Refreshing Base Serum Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
- Dimensions & Packaging
- Width 50mm x Depth 50mm x Height 95mm
- Tags
- Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
- Production Technology
- The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
- Design Challenge
- As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
- Research
- The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
- Inspiration
- The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
- Operation Flow
- With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
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