Tang Dynasty Mizao Golden Top Alkoholemballasje av Zhu Hai and Wang Huan

Designet Tang Dynasty Mizao Golden Top Alkoholemballasje av Zhu Hai and Wang Huan er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Tang Dynasty Mizao Golden Top Alkoholemballasje

av Zhu Hai and Wang Huan

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Om Tang Dynasty Mizao Golden Top Alkoholemballasje

Tang-dynastiets Mizao Golden Top er emballasje for en eksklusiv kinesisk brennevinssort. Den gyldne flasketoppen er inspirert av de gylne takene på Tang-dynastiets palasser. Flaskekroppen følger Tang-dynastiets keramikkteknikk og er laget av polert keramikk med blyfri glasur. Cloisonné-farger og dekorative palassmønstre dekker kroppen, sammen med malte motiver av lykkebringende traner med lotus og de fire hellige dyrene. Den avrundede formen passer i håndflaten, og den hule toppen gir økt friksjon slik at korken lett kan åpnes.

Anerkjennelsen

Om A' Design Award i Bronse

Tang Dynasty Mizao Golden Top Alkoholemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Tang Dynasty Mizao Golden Top Alkoholemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Tang Dynasty Mizao Golden Top Alkoholemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

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Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensjoner og emballasje: 180mm x180mm x200mm
Stikkord: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Produksjonsteknologi: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Designutfordring: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Forskning: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspirasjon: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Prosjektvarighet: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Driftsflyt: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Teammedlemmer: Hai Zhu
Huan Wang