BeeHacchee Tertepakning by Shingo Furusho

BeeHacchee Tertepakning by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2022

BeeHacchee Tertepakning

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tertepakning

Book Text: BeeHacchee er en emballasjedesign for en honning-osteterte. Esken er sekskantet og minner om en bikube, noe som gir honningkonseptet en visuell form. Emballasjen er formet av ett enkelt stykke papp og måler 224 mm i bredden, 195 mm i dybden og 44 mm i høyden. Kraftpapir gir et avslappet og innbydende inntrykk, mens en gul kant trykt over overflaten tilfører kontrast. Gul trykk på kraftpapir er vanskelig, fordi fargen synker inn i papiret, så en svært dyktig trykkpartner ble engasjert for å oppnå det tiltenkte resultatet.

The Recognition

About the A' Design Award i Jern

BeeHacchee Tertepakning er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. BeeHacchee Tertepakning forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. BeeHacchee Tertepakning respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.