Sølv Grafikk · 2022
Mamba Chiliast Primary Function: Merkevareidentitet
by Sxdesign
- A' Design Award i Sølv 2022 in Grafikk
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Primary Function: Merkevareidentitet
Book Text: Mamba Chiliast er en merkevareidentitet skapt for et basketballfellesskap dannet av fans av Mamba Mentality. Identiteten samler medlemmene gjennom basketballaktiviteter og gir dem en følelse av tilhørighet, stolthet og særpreg. Logoen bruker formen til et heksagram som sitt visuelle rammeverk, dannet av de kombinerte bokstavene M og C. Et øye plassert i det visuelle sentrum representerer Mamba. Heksagrammet vekker felles assosiasjoner til tro, organisasjon og energi. Logoen kan trykkes, sys eller sprøytestøpes i mange størrelser.
About the A' Design Award i Sølv
Mamba Chiliast Primary Function: Merkevareidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Mamba Chiliast Primary Function: Merkevareidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Mamba Chiliast Primary Function: Merkevareidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
