Intangible Heritage Digital kunnskapsplattform by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Kulturarv og kulturindustridesign Competition Category.
JernKulturarv· 2022
Intangible Heritage Digital kunnskapsplattform
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award i Jern Winner in Kulturarv Category
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- Verified Award Winner
- Verify Award Status for #133663
The Design
About Intangible Heritage Digital kunnskapsplattform
Intangible Heritage er en tospråklig digital kunnskapsplattform dedikert til Kinas immaterielle kulturarv. Plattformen dokumenterer og deler kulturelt innhold gjennom bilder, videoer og lydopptak. Den første delen presenterer temaer som håndverk, opera, skyggeteater og kampsport i form av en rulle. Videre deler gir detaljerte oppføringer som brukerne åpner via innholdskort. Tradisjonelle kinesiske elementer kombineres med et moderne visuelt språk. Plattformen er tilpasset både datamaskiner og mobile enheter.
The Recognition
About the A' Design Award i Jern
Intangible Heritage Digital kunnskapsplattform er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Intangible Heritage Digital kunnskapsplattform forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Intangible Heritage Digital kunnskapsplattform respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
- Dimensions & Packaging
- adapted for PC, adapted for all devices on ios and Android.
- Tags
- ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
- Production Technology
- Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
- Design Challenge
- Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
- Research
- ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
- Inspiration
- The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
- Project Duration
- the project went live on Encyclopedia in June 2009
- Operation Flow
- The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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