Plant Selected Drikkevareemballasje by Blackandgold Shanghai

Plant Selected Drikkevareemballasje by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2022

Plant Selected Drikkevareemballasje

by Blackandgold Shanghai

Client: Yili Group

A' Design Award i Bronse Winner in Emballasje Category

12,347

Verified Award Winner

Verify Award Status for #134253

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Selected Drikkevareemballasje

Plant Selected er en emballasjedesign for en serie plantebaserte drikker. Beholderen er en PET-flaske dekket med matt film, som måler 60 mm i bredde, 60 mm i dybde og 177 mm i høyde. Grønt brukes for sojadrikken og blått for havredrikken. Produktnavnet er satt i en stor engelsk font i graffiti-stil, hvor gyldne soyabønner og havrekorn er integrert i bokstavene. En helfarget bakgrunn danner en kraftig fargeblokk i hyllen. Produktfordeler er plassert nederst for å informere forbrukerne.

The Recognition

About the A' Design Award i Bronse

Plant Selected Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Plant Selected Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Plant Selected Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 177 mm
Tags: Packaging, plant-based Beverage, plant milk, China
Production Technology: PET bottle covered with Matte film
Design Challenge: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Research: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiration: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Project Duration: The project started in September, 2020 and the product is launched in March, 2021
Operation Flow: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patents: All photos and video credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN