Crcrta Corporate Identity by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2022
Crcrta Corporate Identity
Client: Communication University of Zhejiang
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #135411The Design
About Crcrta Corporate Identity
Crcrta er en visuell identitet designet for det kinesiske forskningssenteret for radio- og TV-kunst, en statlig avdeling. Logoen kombinerer grafikk og tekst. Fargepaletten bruker de tre primærfargene for fjernsyn: rødt, grønt og blått. Et kamerasymbol er formet av tre geometriske former. To rektangler viser til filtre og papir som brukes i radio- og TV-industrien. Trekanten viser til en linse eller en høyttaler. Bokstavene CRCRTA går gjennom grafikken fra venstre til høyre for å uttrykke idéen om kommunikasjon. Identiteten har ingen fast størrelse og kan skaleres for å passe forskjellige medier.
The Recognition
About the A' Design Award i Bronse
Crcrta Corporate Identity er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Crcrta Corporate Identity forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Crcrta Corporate Identity tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
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