Designet Gift of Huangyao Sausepakke av Jie Yang er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Gift of Huangyao Sausepakke

av Jie Yang

Klient: Decelent

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Gift of Huangyao Sausepakke

Gift of Huangyao er en gaveemballasjedesign for en krydret saus laget i den gamle byen Huangyao i Guangxi, Kina. Tre lag med utskåret hulmønstret papir er plassert bak hverandre for å danne en tredimensjonal scene. Det ytterste laget viser porthus, æresporter og broer. Det midterste laget viser paviljonger og lokalt liv. Det innerste laget viser fjell og elver. Arrangementet minner om et tradisjonelt kinesisk gårdshus med indre gårdsrom. Flaskelokket har form som en blåsteinsvei. Nedbrytbart papir er brukt som hovedmateriale.

Anerkjennelsen

Om A' Design Award i Bronse

Gift of Huangyao Sausepakke er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gift of Huangyao Sausepakke forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gift of Huangyao Sausepakke tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensjoner og emballasje: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Stikkord: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Produksjonsteknologi: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Designutfordring: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Forskning: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirasjon: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Prosjektvarighet: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Driftsflyt: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Teammedlemmer: Jie Yang