Stories of Communication Merkevareidentitetsdesign by Mengyi Xie

Stories of Communication Merkevareidentitetsdesign by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2022

Stories of Communication Merkevareidentitetsdesign

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Merkevareidentitetsdesign

Stories of Communication er en visuell identitetsdesign skapt for 15-årsjubileet til en universitetsskole for kommunikasjon. Hovedlogoen er en geometrisk grafikk basert på tallet 15. Fra hovedlogoen ble det utviklet en familie på 100 underlogoer. Hver underlogo presenterer en historie, oppfinnelse eller initiativ fra kommunikasjonens historie, fra knuter på tau brukt i forhistorisk tid til den første avisen og world wide web. Underlogoene er arrangert i kronologisk rekkefølge og er anvendt på plakater, invitasjoner, brosjyrer, utstillingsmateriell og suvenirer.

The Recognition

About the A' Design Award i Bronse

Stories of Communication Merkevareidentitetsdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Stories of Communication Merkevareidentitetsdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Stories of Communication Merkevareidentitetsdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie