Guotai Panda Flaskeemballasje for brennevin by Venus Team

Guotai Panda Flaskeemballasje for brennevin by Venus Team is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2022

Guotai Panda Flaskeemballasje for brennevin

by Venus Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award i Bronse Winner in Emballasje Category

11,648

Verified Award Winner

Verify Award Status for #136672

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Panda Flaskeemballasje for brennevin

Guotai Panda er en keramisk flaske designet for kinesisk baijiu. Flasken bruker abstrakte bioniske former for å representere en panda. En fordypning i flaskekroppen former en abstrakt pandaarm og kombinerer den bioniske formen med ergonomi. Fordypningen er sklisikker og gjør flasken lettere å holde. Flasken holdes i fordypningen mens metallokket skrus av med den andre hånden. Flaskekroppen er strømlinjeformet og dynamisk. Fargene svart, hvitt og gull uttrykker orientalsk filosofi. Volumet er 500 milliliter.

The Recognition

About the A' Design Award i Bronse

Guotai Panda Flaskeemballasje for brennevin er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Guotai Panda Flaskeemballasje for brennevin forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Guotai Panda Flaskeemballasje for brennevin tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
Dimensions & Packaging: 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
Tags: Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
Production Technology: ceramic wine bottle, metal bottle cap
Design Challenge: How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
Research: Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
Inspiration: The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
Project Duration: The project started in China in January 2022 and completed in China in January 2022.
Operation Flow: Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
Team Members: Venus Team
Image Credits: Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.