Galaxy Command HQ of ACG Flaggskipbutikk av Rich Honour International Designs Co., Ltd

Designet Galaxy Command HQ of ACG Flaggskipbutikk av Rich Honour International Designs Co., Ltd er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Interiør- og utstillingsdesign.

BronseInteriør· 2022

Galaxy Command HQ of ACG Flaggskipbutikk

av Rich Honour International Designs Co., Ltd

Vinner av A' Design Award i Bronse i kategorien Interiør

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Farger

Designet

Om Galaxy Command HQ of ACG Flaggskipbutikk

Galaxy Command HQ til ACG er en flaggskipbutikk i Taipei, Taiwan, som dekker 232 kvadratmeter i første etasje i et kjøpesenter. Butikken presenterer anime-, tegneserie- og spillprodukter gjennom en narrativ inndeling snarere enn etter merke. Kundereisen passerer gjennom fem soner: en lobby for temautstillinger, en resepsjon for kundeservice, et rustningssenter for karaktertilbehør, Muse Room som et overgangsrom, og et ytre område utformet som en reflekterende tunnelby. Mangagrafikk, reflekterende materialer og rene farger antyder overlappende verdener.

Anerkjennelsen

Om A' Design Award i Bronse

Galaxy Command HQ of ACG Flaggskipbutikk er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Galaxy Command HQ of ACG Flaggskipbutikk forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Galaxy Command HQ of ACG Flaggskipbutikk tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensjoner og emballasje: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Stikkord: ACG, MAG, E-Muse
Produksjonsteknologi: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Designutfordring: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Forskning: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspirasjon: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Prosjektvarighet: Oct.2020~May.2021 in Taipei, Taiwan.
Driftsflyt: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Teammedlemmer: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee