Bronse Grafikk · 2022
Jing Yin Li Merkevareidentitetsdesign
by Sxdesign
- A' Design Award i Bronse 2022 in Grafikk
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Merkevareidentitetsdesign
Jing Yin Li er en merkevareidentitet designet for et klesrens- og klespleiemerke i det kinesiske markedet. Logoen er bygget opp av enkle geometriske former, kvadrater og kvartsirkler, ordnet i fire rader. Tre av radene danner bokstavene J, Y og L, initialene i merkenavnet. Formene er justert i et stødig og symmetrisk oppsett for å antyde pålitelighet og fasthet. Merkefargen er balansert mellom rødt og lilla, og viser til tradisjonelt kinesisk porselen og rødt sandeltremøbler. Logoen forblir lesbar ned til en minstestørrelse på 6 ganger 12 millimeter.
About the A' Design Award i Bronse
Jing Yin Li Merkevareidentitetsdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jing Yin Li Merkevareidentitetsdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jing Yin Li Merkevareidentitetsdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
