Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje by Salvita Bingelyte

Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2022

Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje

by Salvita Bingelyte

Client: Salvita Design

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #138713

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Colors

The Design

About Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje

Boktekst: Roundooze Chickpea Snack er en emballasjedesign for ristede kikerter. Sortimentet omfatter åtte smaker, seks søte og to salte. Søte smaker presenteres på svart bakgrunn, mens salte smaker vises på grå bakgrunn. Et smil hentet fra Roundooze-logoen definerer den visuelle stilen. Hver pose har utstansede vinduer formet som øyne og munn, slik at kikertene kan ses før kjøp. Enkle fonter og få farger gir et lett og lekent uttrykk. Hver pose måler 145 mm i bredden og 210 mm i høyden.

The Recognition

About the A' Design Award i Bronse

Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Roundooze Chickpea Snack Primærfunksjon: Snacksemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)