Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2022
Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett
Client: TELS Group
A' Design Award i Jern Winner in Grafikk Category
- 12,786
- Verified Award Winner
- Verify Award Status for #139164
The Design
About Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett
Inspirasjonen til å skape unike illustrasjoner for det årlige merkevaresettet var den langvarige søken etter en unik abstrakt stil. Vi skapte 10 forskjellige formale komposisjoner med dynamiske, ekspressive linjer i kontrasterende paletter. Hovedforskjellen i prosjektet er skapelsen av merkevarebaserte konseptuelle illustrasjoner for alle promoteringsprodukter. Alle illustrasjonene er håndtegnet i gouache-teknikk. Koloristiske formale komposisjoner i en minimalistisk lineær stil hjelper produktene med å skille seg ut fra en rekke andre konkurrerende eksempler.
The Recognition
About the A' Design Award i Jern
Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Abstract Illustrations Abstrakte Illustrasjoner Merkevaredesign-sett respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
