Meiyitian Smart emballasje by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2022
Meiyitian Smart emballasje
by Chong Peng
Client: Yili Group
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Smart emballasje
Meiyitian er en smart emballasjedesign som knytter en trykt pakke til en virtuell merkevareverden. Emballasjen har to- og tredimensjonale karakterer basert på merkevarens talsperson, og danner en merkevaremaskot. Forbrukere skanner karakterene med en mobilapplikasjon og går inn i den virtuelle verdenen som merkevaren har skapt. Inne i den virtuelle verdenen tilbys interaktive spill og et system for tilpasning av dukker, og belønninger kan samles inn. Målet er å bygge en tettere forbindelse mellom merkevaren og unge forbrukere.
The Recognition
About the A' Design Award i Bronse
Meiyitian Smart emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Meiyitian Smart emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Meiyitian Smart emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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