Not Make Believe Illustrasjonskampanje by Ciara Chapman

Not Make Believe Illustrasjonskampanje by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

JernGrafikk· 2022

Not Make Believe Illustrasjonskampanje

by Ciara Chapman

Client: Ciara Chapman Illustration

A' Design Award i Jern Winner in Grafikk Category

12,084

Verified Award Winner

Verify Award Status for #139423

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Make Believe Illustrasjonskampanje

Dette illustrasjonsprosjektet tar tak i temaet at kronisk smerte ikke er innbilt. Bildene er en kombinasjon av farger, teksturer og karakterer som kommer sammen for å formidle et budskap. Det er totalt syv bilder i denne serien. Protagonisten er en ung kvinne omgitt av karakterer som er mønstrede og klare. Det er rever som dukker opp fra gresset, og silhuettene av mørkt og lyst forsterker den omkringliggende fargen. Det kunstneriske budskapet i hver illustrasjon forbinder seg med betrakteren gjennom symbolikk i hvert bilde.

The Recognition

About the A' Design Award i Jern

Not Make Believe Illustrasjonskampanje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Not Make Believe Illustrasjonskampanje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Not Make Believe Illustrasjonskampanje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Dimensions & Packaging: N/a
Tags: Chronic pain, stigma, illustration, medical art, illustration campaign.
Production Technology: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Design Challenge: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Research: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Inspiration: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Project Duration: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Operation Flow: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Image Credits: All works by Ciara Chapman