Greeninful Merkeidentitet by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2022
Greeninful Merkeidentitet
Client: Greenin'ful
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #139444The Design
About Greeninful Merkeidentitet
Greeninful er et rebrandingprosjekt for et miljøvennlig merke som støtter en bærekraftig livsstil. Merket knytter sammen mennesker som bryr seg om miljøet. Logoen viser ansiktet til det grønne fellesskapet og gjenspeiler beslutsomhet og nysgjerrighet. Den visuelle identiteten bruker sterke farger, dristige penselstrøk og håndtegnede elementer som forblir fleksible i bruk. Bildene er valgt for å virke imøtekommende og fellesskapsorienterte. Rebrandingen flytter merket fra å være en handelsplattform til å bli et fellesskap som øker offentlighetens bevissthet om miljøvern.
The Recognition
About the A' Design Award i Jern
Greeninful Merkeidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Greeninful Merkeidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Greeninful Merkeidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensions & Packaging
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Production Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Design Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Project Duration
- October 2021 - January 2022
- Operation Flow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Team Members
- Michelle Kason
- Image Credits
- Image 1: Michelle Kason (Designer)
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