Designet Eco Smile Emballasje av Musa Celik er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Jern i konkurransekategorien Emballasjedesign.

JernEmballasje· 2022

Eco Smile Emballasje

av Musa Celik

Klient: Gleen

Vinner av A' Design Award i Jern i kategorien Emballasje

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Farger

Designet

Om Eco Smile Emballasje

Designet har som mål å tilby løsninger på viktige temaer, inkludert miljøavtrykk. Merkenavnet er dannet ved å kombinere green og clean. Kombinasjonen av blad- og leppefigurer i logoen på emballasjen representerer naturens smil. Den hvite bakgrunnen og de myke fargene illustrerer produktets ekstrakter. Emballasjen er fremstilt av fornybare ressurser for å forhindre plastavfall. I tillegg er 75 prosent av flaskene laget av resirkulerte materialer, og de er 100 prosent resirkulerbare.

Anerkjennelsen

Om A' Design Award i Jern

Eco Smile Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Eco Smile Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Eco Smile Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensjoner og emballasje: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Stikkord: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Produksjonsteknologi: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Designutfordring: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Forskning: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspirasjon: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Prosjektvarighet: Turkey, 07 July 2021 - 20 November 2021
Driftsflyt: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Teammedlemmer: Musa Çelik, Efe Esa, Efkan Aydınlı