Devynerios Etiketter by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2022
Devynerios Etiketter
Client: Mv Group
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Devynerios Etiketter
Devynerios er en familie av unike urtelikører som er kategorileder i Litauen. De representerer Litauen, autentiske produksjonsmetoder og oppskrifter basert på naturlige ingredienser. Hvert produkt er distinkt og forskjellig. Hovedtrekkene gjenspeiles også i etikettdesignene. Originalios-designet kommuniserer autentisitet. Zalios er flerlagret og rik, og fordyper deg i den mystiske verden av urter. For Raudonos gjenspeiles mot og ungdommelighet gjennom asymmetri og livlige farger.
The Recognition
About the A' Design Award i Sølv
Devynerios Etiketter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Devynerios Etiketter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Devynerios Etiketter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours. - Dimensions & Packaging
- Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
- Tags
- Unique, herbal, liqueur, Lithuanian, Studija Creata
- Production Technology
- Flexo printing, hot foil, embossing
- Design Challenge
- With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
- Inspiration
- We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky. - Project Duration
- Release date: July 2021
- Team Members
- Asta Kauspedaite and Jurate Paulauskiene.
- Image Credits
- Edgaras Marozas
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