Conlia Home Image Store Interiørdesign for butikk by Zehua Zheng

Conlia Home Image Store Interiørdesign for butikk by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Interiør- og utstillingsdesign Competition Category.

BronseInteriør· 2022

Conlia Home Image Store Interiørdesign for butikk

by Zehua Zheng

Client: Conlia Home

A' Design Award i Bronse Winner in Interiør Category

9,027
Verified Award Winner
Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Interiørdesign for butikk

Conlia Home Image Store er et butikkinteriør skapt for et boliginnrednings-merke i Jiangmen, Kina. Designet henter inspirasjon fra tradisjonell kinesisk arkitektur og orientalsk familieliv. Tømmerstokker og rustfritt stål viser til takstoler og vindusgitre. Plater i polypropylen, flettet rattan og myke tekstiler tilfører naturlig tekstur. En halvåpen og symmetrisk planløsning knytter det innvendige sammen med det utvendige. Funksjonelle soner er forbundet med hverandre snarere enn fullstendig adskilt, noe som skaper et lagdelt rom. Tematiske scenemoduler presenterer ulike romoppsett og bidrar til en rolig handleopplevelse.

The Recognition

About the A' Design Award i Bronse

Conlia Home Image Store Interiørdesign for butikk er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Conlia Home Image Store Interiørdesign for butikk forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Conlia Home Image Store Interiørdesign for butikk tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN