Half Production Merkevareidentitet by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2022
Half Production Merkevareidentitet
Client: Creator Design Studio
A' Design Award i Bronse Winner in Grafikk Category
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The Design
About Half Production Merkevareidentitet
Half Production er et fotografi- og videograferingsstudio. Balansen mellom lys og skygge er noe de alltid søker etter. Dette sammenfaller også med deres livsfilosofi. Å forstå balansen mellom halvt og fullt er som å være ydmyk og fortsette å lære, balansen mellom funksjon og kreativitet. Logoen er inspirert av handlingen å helle vann. Når glasset er fullt, er det ikke rom for forbedring. Handlingen å helle ut vannet er det vi streber etter. Vær ydmyk og fortsett å lære.
The Recognition
About the A' Design Award i Bronse
Half Production Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Half Production Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Half Production Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Team Members
- Chin Hock Cong
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
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