Second Hand Life Plakatserie by Yilin Wang

Second Hand Life Plakatserie by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2023

Second Hand Life Plakatserie

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award i Bronse Winner in Grafikk Category

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Colors

The Design

About Second Hand Life Plakatserie

Second Hand Life er en plakatserie om måten mennesker mottar fragmentert informasjon på. Serien består av tjue A3-plakater, arrangert for å danne ett hovedmotiv, og følges av en montert og innbundet bok. Språk omgjøres til visuell grafikk gjennom binærkode, der symbolene én og null også representerer sant og usant i logiske operasjoner. Denne koblingen gjenspeiler hvordan dømmekraft formes av den informasjonen som aksepteres. Plakatene og boken ber om nærmere oppmerksomhet rundt et samfunnsspørsmål, fordi et fragmentert syn på informasjon kan erstatte et fullstendig ett.

The Recognition

About the A' Design Award i Bronse

Second Hand Life Plakatserie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Second Hand Life Plakatserie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Second Hand Life Plakatserie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.