Anlan Branding Merkevareidentitet by Haiwen Yang

Anlan Branding Merkevareidentitet by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

JernGrafikk· 2023

Anlan Branding Merkevareidentitet

by Haiwen Yang

Client: Anlan

A' Design Award i Jern Winner in Grafikk Category

9,732

Verified Award Winner

Verify Award Status for #141858

View at A' Design Award Press Release Award Badge

Colors

The Design

About Anlan Branding Merkevareidentitet

Anlan Branding er en merkevareidentitet skapt for et merke innen skjønnhetsapparater. Identiteten er utformet for å forbli gjenkjennelig på tvers av ulike anvendelser. Typesnittet har mykt avrundede hjørner, mens bokstavformene som helhet holdes enkle og rene. Et blomstermønster avledet fra bokstaven A viser til ideen om skjønnhet, og et presist snitt i bokstaven A knytter teknologi sammen med estetikk. Lilla er brukt som hovedfarge for merket. Identiteten er anvendt på kontorrekvisita og emballasjesystemer, og retningslinjer støtter konsekvent bruk.

The Recognition

About the A' Design Award i Jern

Anlan Branding Merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Anlan Branding Merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Anlan Branding Merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensions & Packaging: The coordinated images were applied to all physical stationery system and package system.
Tags: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Production Technology: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Design Challenge: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Research: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiration: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Project Duration: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Operation Flow: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patents: Shenzhen Baselab Technology Ltd.
Team Members: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Image Credits: Shenzhen Baselab Technology Ltd.