Meer Emballasje for Instant Kaffe by Masoud Najafi Amirkiasar

Meer Emballasje for Instant Kaffe by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Meer Emballasje for Instant Kaffe

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award i Bronse Winner in Emballasje Category

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Colors

The Design

About Meer Emballasje for Instant Kaffe

Emballasjedesignen til et nylansert produkt handler ikke bare om designkunsten, men også om kunsten å forstå kundenes tankegang og skille seg ut på hyllene mot konkurrentene. Med disse nyansene i tankene har Meer-emballasjedesignen tatt den endelige produktteksturen inn i illustrasjonen for å stimulere og engasjere alle sansene til kaffeelskere. I tillegg spiller layouten og den ukonvensjonelle skriftstørrelsen en betydelig rolle i å tiltrekke forbrukere til produktet. Dette designet er skapt med håpet om å gjøre en betydelig endring på drikkevare-hyllene i butikkene.

The Recognition

About the A' Design Award i Bronse

Meer Emballasje for Instant Kaffe er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Meer Emballasje for Instant Kaffe forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Meer Emballasje for Instant Kaffe tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020