Guo Nian Hao Emballasje by Xiaohongshu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2023

Guo Nian Hao Emballasje

by Xiaohongshu

Client: Xiaohongshu

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #142120

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Nian Hao Emballasje

Xiaohongshus gaveeske for nyttår 2022 er inspirert av en legende om vårfestivalen. I tråd med forfedres tradisjoner har Xiaohongshu forberedt et unikt sett med Lys, Lyd og Rødt. Gavene inkluderer en camping nattlampe, Halli Galli, røde konvolutter og en rød kalenderbok som representerer Xiaohongshu. Denne gaveesken kombinerer legendefortellinger med tre typer gaver, og skaper en ny designmetode basert på tradisjonell kultur. Den ønsker å uttrykke gode ønsker for det kinesiske nyttåret og videreføre en kulturarv til den nye generasjonen.

The Recognition

About the A' Design Award i Jern

Guo Nian Hao Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Guo Nian Hao Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Guo Nian Hao Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Dimensions & Packaging: Width 345mm* Depth 285mm* Height 100mm
Tags: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Production Technology: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Design Challenge: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Research: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiration: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Project Duration: The project was launched in Shanghai in JAN 2022.
Operation Flow: Gifts could only be found after tearing off the riddle sealed on the cover.
Team Members: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Image Credits: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu