Jiang Hu Alkoholholdig Drikkevareemballasje by Wei Li

Jiang Hu Alkoholholdig Drikkevareemballasje by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2023

Jiang Hu Alkoholholdig Drikkevareemballasje

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkoholholdig Drikkevareemballasje

Jiang Hu er en emballasjedesign for huang jiu, en tradisjonell kinesisk risvin. Flasketoppen er tung nok til å kunne brukes som et brevpress, og kan også vendes og brukes som drikkeglass. Flasken har et lite volum, som passer til vanlige drikkevaner. Ytterboksen er laget av skumplast i stedet for papir, slik at samme boks beskytter flasken under levering. Grafikken tar utgangspunkt i det gamle kinesiske symbolet som tema, og skildrer livet til en sverdmann. Målet er å gi et gammelt produkt et fornyet image.

The Recognition

About the A' Design Award i Jern

Jiang Hu Alkoholholdig Drikkevareemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Jiang Hu Alkoholholdig Drikkevareemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Jiang Hu Alkoholholdig Drikkevareemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei