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Lumedica Bedriftens merkevareidentitet by Spiros Gizas

Lumedica Bedriftens merkevareidentitet by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.


JernGrafikk· 2023

Lumedica Bedriftens merkevareidentitet

by Spiros Gizas

Client: Lumedica

A' Design Award i Jern Winner in Grafikk Category

8,878

Verified Award Winner

Verify Award Status for #142317

Colors

The Design

About Lumedica Bedriftens merkevareidentitet

Lumedica er en bedriftsidentitet skapt for et diagnostikkselskap. Identiteten er bygget rundt en klassisk skrifttype og en grafisk sekvenslogo, en form som brukes innen bioinformatikk for å vise bevaring og mangfold av DNA- og RNA-sekvenser. Logoen er plassert som designets fokuspunkt. Farge, typografi, former, bilder og luftig rom kombineres for å uttrykke merkevarens karakter. Identiteten er anvendt på konvolutt, brevhode, resultatmapper, kalenderbok, brosjyrer, veske, kort, flyers og kalender.

The Recognition

About the A' Design Award i Jern

Lumedica Bedriftens merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Lumedica Bedriftens merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Lumedica Bedriftens merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging
A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags
Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology
We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge
We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research
A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration
The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration
The project started in September 2021 in Athens
Operation Flow
Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits
Images by Spiros Gizas

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