Formula Butikk by Hsu Ti-Pin is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.

SølvInteriør· 2023

Formula Butikk

by Hsu Ti-Pin

Client: Muyi Creation

A' Design Award i Sølv Winner in Interiør Category

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Verified Award Winner
Verify Award Status for #142659

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Colors

The Design

About Formula Butikk

Denne kafékjedebutikken ligger i en frittstående bygning med en høyde på 6,5 meter, og har store vindusflater på alle sider for rikelig lysinnslipp. Den enkle, men stilige designen i svart, grått og hvitt gjorde den raskt til et populært innsjekks-sted etter at den ble ferdigstilt. Interiøret er prydet med trekantede 3D-geometriske former som fremkaller bildet av isdryppkaffe, som kaféen spesialiserer seg på.

The Recognition

About the A' Design Award i Sølv

Formula Butikk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Formula Butikk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Formula Butikk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
Dimensions & Packaging: The property is about 305 square meters.
Tags: Interior Design, Cafe, White tone, Wooden texture, Modern style
Production Technology: The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
Design Challenge: For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
Research: In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
Inspiration: The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
Project Duration: The project finished in 2021, in Taichung City, Taiwan.
Operation Flow: In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
Team Members: Hsu Ti-Pin
Image Credits: Liu Po-Nien