Tathra Eco Camp Merkevareidentitet av Amanda Dempster

Designet Tathra Eco Camp Merkevareidentitet av Amanda Dempster er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Jern i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

JernGrafikk· 2023

Tathra Eco Camp Merkevareidentitet

av Amanda Dempster

Klient: Amanda Dempster

Vinner av A' Design Award i Jern i kategorien Grafikk

10,141

Verifisert prisvinner

Verifiser prisstatus for #142725

Besøk nettsted Se på A' Design Award Pressemelding Prismerke

Farger

Designet

Om Tathra Eco Camp Merkevareidentitet

Etter å ha blitt ødelagt i de ødeleggende australske skogbrannene trengte Tathra Eco Camp en symbolsk identitet som fortalte en historie om fornyelse, historie og naturnærhet. Eierne ønsket en merkevarepakke som ville fremheve områdets unike historie samtidig som den hedret stedets kulturelle betydning og deres forpliktelse til økoturisme. Den resulterende merkevaredesignen og de visuelle uttrykkene reflekterer campingens naturlige appell og hyller det fornyede landskapet med ikoniske årringer og en unik fargepalett som symboliserer vekst, historie og fornyelse av destinasjonen.

Anerkjennelsen

Om A' Design Award i Jern

Tathra Eco Camp Merkevareidentitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Tathra Eco Camp Merkevareidentitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Tathra Eco Camp Merkevareidentitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensjoner og emballasje: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Stikkord: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Produksjonsteknologi: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Designutfordring: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Forskning: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspirasjon: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Prosjektvarighet: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Driftsflyt: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patenter: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Teammedlemmer: Amanda Dempster
Bildekreditering: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)