Qinshihuang Cpa Ølemballasje by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Ølemballasje by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Qinshihuang Cpa Ølemballasje

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Ølemballasje

Qinshihuang CPA er en emballasjedesign for et håndverksøl i kategorien China Pale Ale. Flaskeformen og flaskehalsen bruker typiske elementer fra Qin-dynastiet, og formen minner om et jadebeger med skymønstre fra Qin- og Han-periodene. Et flagg rundt flaskehalsen markerer produktet som en pioner innen China Pale Ale-stilen. Et sentralt segltegn, den enhetlige skriften fra Qin-dynastiet, gir et tradisjonelt og klassisk uttrykk. Designet er laget som en 315 ml glassflaske og en 550 ml aluminiumsboks.

The Recognition

About the A' Design Award i Bronse

Qinshihuang Cpa Ølemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Qinshihuang Cpa Ølemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Qinshihuang Cpa Ølemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao