Tsingtao 9 Degrees Ølemballasje av Jin Zhang

Designet Tsingtao 9 Degrees Ølemballasje av Jin Zhang er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2023

Tsingtao 9 Degrees Ølemballasje

av Jin Zhang

Klient: Tsingtao Beer

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Farger

Designet

Om Tsingtao 9 Degrees Ølemballasje

Tsingtao-øl er et av de mest kjente ølmerkene i Kina. Med utgangspunkt i å fremheve merkevaren, må merkeeieren vise de lokale særtrekkene fra hver provins. Designeren bruker Hubeis mest representative "Yellow Crane Tower" for å vise de lokale særtrekkene. I tillegg gjør Xiangyun, trane og flaskehalsen "Føniksfjær" (Hubei er svært glad i føniks) helhetsbildet mer dynamisk. Samtidig fremheves "9 grader", produktets største salgsargument, for å effektivt fremme salget.

Anerkjennelsen

Om A' Design Award i Bronse

Tsingtao 9 Degrees Ølemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Tsingtao 9 Degrees Ølemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Tsingtao 9 Degrees Ølemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensjoner og emballasje: Width 65mm x Depth 65mm x Height 265mm
Stikkord: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Produksjonsteknologi: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Designutfordring: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Forskning: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasjon: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Prosjektvarighet: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Driftsflyt: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patenter: Intellectual property/patents/copyrights owned by Tsingtao Brewery