Momenten Drikkevareemballasje by E2W Studio

Momenten Drikkevareemballasje by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Momenten Drikkevareemballasje

by E2W Studio

Client: E2W Studio

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Drikkevareemballasje

Momenten er en emballasjedesign for en sukkerfri musserende vin som selges i slanke bokser. Merkenavnet viser til det rette øyeblikket å drikke på, verken for tidlig eller for sent. Den visuelle identiteten er bygget rundt figurer kalt boblemonstre, inspirert av et lite ansikt formet av tegnsettingstegn. Hver monsterform gjenspeiler en smak, med rundere former for mildere smaker og skarpere former for mer kraftige smaker, noe som hjelper kjøperne med å finne sin foretrukne smak. En diffusjonslinje ved navn KAI viderefører den samme avslappede og lekne tilnærmingen. Designet ble ferdigstilt i 2021.

The Recognition

About the A' Design Award i Bronse

Momenten Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Momenten Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Momenten Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A