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Beautiful Chinese Wine Gaveske by Wu Yao

Beautiful Chinese Wine Gaveske by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.


BronseEmballasje· 2023

Beautiful Chinese Wine Gaveske

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award i Bronse Winner in Emballasje Category

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The Design

About Beautiful Chinese Wine Gaveske

Inspirasjonen til fargevalget kommer fra Kinas vakre landskap. De harmoniske bildene av sivilisasjon, økologi og natur er integrert med den grønne flaskekroppen som tilfører designet en elegant sjarm. Designet tar Wisdom Shede-vinflasken som prototype og skaper fem grupper med ulike motiver på de fem små vinflaskene, alle med sjeldne dyr og natur som elementer for å reflektere betydningen av et sivilisert, økologisk og vakkert Kina.

The Recognition

About the A' Design Award i Bronse

Beautiful Chinese Wine Gaveske er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Beautiful Chinese Wine Gaveske forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Beautiful Chinese Wine Gaveske tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
Dimensions & Packaging
Outsourcing box:500mm x 200mm x 500mm
Tags
Wine Design、Beautiful China、Gift Box
Production Technology
The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
Design Challenge
The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
Research
Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
Inspiration
The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
Project Duration
The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
Operation Flow
Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
Team Members
Original designer:yao Wu
Illustration designer:yuchen Zhang
Illustration designer:boxing Xie
Illustration designer:huafeng Shi
Illustration designer:zhen Tan
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
3D designer:hao Liao

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