Haokan City Videoproduksjonskampanje by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Reklame, markedsføring og kommunikasjonsdesign Competition Category.
BronseReklame· 2023
Haokan City Videoproduksjonskampanje
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award i Bronse Winner in Reklame Category
Verified Award Winner
Verify Award Status for #146901The Design
About Haokan City Videoproduksjonskampanje
Haokan City er en videoproduksjonskampanje som fremmer bymerkevarer på nett og offline. Kampanjen kombinerer lokal kultur, turisme, mote og ny teknologi for å skape et skreddersydd ikon for hver by. Tradisjonell arkitektur, kostyme- og håndverksdetaljer, inkludert kinesiske knappeknuter, kantbånd, veving og broderi, vises gjennom 3D-simulering og dynamiske visuelle effekter. En karakter ved navn Dongfang Chen veileder unge skapere. Korte videoer og offline-arrangementer inviterer folk til å dokumentere og dele kulturen i hver by.
The Recognition
About the A' Design Award i Bronse
Haokan City Videoproduksjonskampanje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Haokan City Videoproduksjonskampanje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Haokan City Videoproduksjonskampanje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life. - Tags
- Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
- Production Technology
- With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
- Design Challenge
- Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
- Research
- With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
- Inspiration
- The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends. - Project Duration
- Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
- Operation Flow
- Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.
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