Wonderland Fruit Emballasjeillustrasjon by Chia-Liang Lin

Wonderland Fruit Emballasjeillustrasjon by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

BronseGrafikk· 2023

Wonderland Fruit Emballasjeillustrasjon

by Chia-Liang Lin

Client: Huzhou University

A' Design Award i Bronse Winner in Grafikk Category

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Verified Award Winner
Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Emballasjeillustrasjon

Wonderland Fruit er en serie emballasjeillustrasjoner laget for fruktprodukter. Illustrasjonene bruker tradisjonelle kinesiske kunstelementer, som pavilonger, traner og lykkebringende skyer, for å skape en eventyraktig atmosfære. Fargetonen følger fargen til hver enkelt frukt, slik at illustrasjonen og produktet stemmer overens i visuelt uttrykk og stil. Myke farger er brukt for å forene tradisjonelle og samtidige visuelle stiluttrykk. Serien ble produsert med Adobe Photoshop og Illustrator, og hvert ark måler 297 ganger 420 millimeter.

The Recognition

About the A' Design Award i Bronse

Wonderland Fruit Emballasjeillustrasjon er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Wonderland Fruit Emballasjeillustrasjon forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Wonderland Fruit Emballasjeillustrasjon tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU