Designet Black Beans Merkevareutvikling av Deborah Avila er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
SølvGrafikk· 2023
Black Beans Merkevareutvikling
Klient: Black Beans
Vinner av A' Design Award i Sølv i kategorien Grafikk
Verifisert prisvinner
Verifiser prisstatus for #148476Designet
Om Black Beans Merkevareutvikling
Da to prisvinnende markedsføringsbyråer besluttet å fusjonere til ett, ble Black Beans etablert for å forene kreftene i å levere den beste digitale markedsføringen i São Paulo. Utfordringen var å skape en identitet som passet til en premium, elegant og moderne logo som gjenspeiler dens høye posisjon i det digitale markedet. Godkjenningen av logoen kom direkte fra byråets direktører, og merkevaren ble umiddelbart tatt i bruk.
Anerkjennelsen
Om A' Design Award i Sølv
Black Beans Merkevareutvikling er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Black Beans Merkevareutvikling forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Black Beans Merkevareutvikling er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
- Dimensjoner og emballasje
- The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
- Stikkord
- Brand identity, Modern Design, Logo creation, Logo identity
- Produksjonsteknologi
- Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
- Designutfordring
- Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
- Forskning
- The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
- Inspirasjon
- Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
- Prosjektvarighet
- The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
- Driftsflyt
- This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
- Teammedlemmer
- Art Director and Graphic Designer: Deborah Avila
- Bildekreditering
- Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing
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