Patisserie Chez Mikki Emballasje by Sherry Kuo

Patisserie Chez Mikki Emballasje by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2023

Patisserie Chez Mikki Emballasje

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #149513

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Colors

The Design

About Patisserie Chez Mikki Emballasje

Patisserie Chez Mikki, et konditori i Tokyo, hadde som mål å differensiere seg i et konkurranseutsatt marked gjennom en ny emballasjedesign. Målet var å etablere et unikt salgspoeng og styrke merkevareimaget ved å skape en sterk identitet med et helhetlig visuelt uttrykk som fremhever hvert produkts unikhet. Den resulterende redesignen inneholdt pastellfarger og vittige budskap som skaper en emosjonell forbindelse med forbrukerne, noe som har ført til økt detaljsalg og støttet lokalsamfunnet siden introduksjonen av det nye designet.

The Recognition

About the A' Design Award i Jern

Patisserie Chez Mikki Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Patisserie Chez Mikki Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Patisserie Chez Mikki Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe