Pepsi Black x Digital Shanghai FW Drikkevareemballasje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Begrenset opplag og spesialdesign Competition Category.
JernBegrenset opplag· 2023
Pepsi Black x Digital Shanghai FW Drikkevareemballasje
by PepsiCo Design and Innovation
A' Design Award i Jern Winner in Begrenset opplag Category
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The Design
About Pepsi Black x Digital Shanghai FW Drikkevareemballasje
Pepsi Black x Digital Shanghai FW er en emballasje i begrenset opplag skapt for Shanghai Fashion Week. Emballasjen gjenspeiler arrangementets tema Originate New Nature. En fargerik ring omgir Pepsi-logoen, og grafikken er strukket i én retning for å antyde en utvidelse av tid og rom. Dekonstruerte fargeblokker i rosa og grønt er plassert mot en svart bakgrunn for å skape et dristig, flerlags uttrykk. Overlappende, strukket grafikk skaper en digital glitch-effekt som uttrykker sammensmeltingen av det virtuelle og det virkelige.
The Recognition
About the A' Design Award i Jern
Pepsi Black x Digital Shanghai FW Drikkevareemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Pepsi Black x Digital Shanghai FW Drikkevareemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Pepsi Black x Digital Shanghai FW Drikkevareemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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