Shochu X Emballasjedesign by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award i Gull in Emballasjedesign Competition Category.
GullEmballasje· 2023
Shochu X Emballasjedesign
Client: Shochu X
A' Design Award i Gull Winner in Emballasje Category
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- Verified Award Winner
- Verify Award Status for #149895
The Design
About Shochu X Emballasjedesign
Designet for en rebranding av Shochu X, et selskap som skaper ny verdi fra et moderne perspektiv for shochu, en tradisjonell brennevin produsert i Kyushu-regionen, Japan. Fokuserte på at dette merket ikke bare tilbyr verdien av alkoholholdige drikkevarer, men også verdsetter forholdet til kultur og livsstil. Brukte en flaskeform og etikett inspirert av vestlige spirituser, men la til et grafisk design med japansk stilmønster og minimalistisk estetikk for å uttrykke den kulturelle fusjonen mellom Vest og Øst og globale borgeres lykke ved å være sosialt forbundet gjennom denne shochuen.
The Recognition
About the A' Design Award i Gull
Shochu X Emballasjedesign er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Shochu X Emballasjedesign forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Shochu X Emballasjedesign skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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