Shadlee Drikkevareemballasje by Mohammadreza Eslamparast

Shadlee Drikkevareemballasje by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Shadlee Drikkevareemballasje

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award i Bronse Winner in Emballasje Category

12,956

Verified Award Winner

Verify Award Status for #150114

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Drikkevareemballasje

Shadlee er en emballasjedesign for en serie alkoholfrie mocktail-drikker. Drikkene er laget for mennesker som foretrekker å ikke drikke alkohol i selskaper. Fem smaker presenteres, og hver flaske har illustrasjonen av et ulikt dyr. Dyreansiktene ble forenklet til flate geometriske former og tegnet for hånd i en moderne stil. Det er brukt fargekontraster med høy kontrast for å gjøre etikettene synlige i hyllen. Visuell enhet knytter sammen alle fem etikettene, mens de fargerike illustrasjonene skaper en munter atmosfære.

The Recognition

About the A' Design Award i Bronse

Shadlee Drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Shadlee Drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Shadlee Drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.