Bronse Generativ · 2023
Endless Scenery Byplakat
by Leijing Zhou, Aoyi Shen and Aiwen Mai
- A' Design Award i Bronse 2023 in Generativ
- CLIENT: Zhejiang University
- Estimated Number of Design Views: 76,823
- Verification code F89CD76792 · Verify this award
Colors
About Endless Scenery Byplakat
Endeløst Landskap er en serie byplakater basert på de ti utsiktspunktene ved Vestsjøen i Hangzhou, Kina. Plakatene skildrer velkjente utsikter som Tre Dammer som Speiler Månen og Buet Gårdsplass og Lotusdam om Sommeren. Hvert bilde kombinerer kunstig intelligens-maleri med den klassiske kinesiske akvarellstilen. Grunnbildene ble generert med et AI-maleverktøy og deretter finpusset i bilderedigeringsprogramvare. Ulike fargetoner uttrykker karakteren til hvert landskap. Plakatene kan også brukes på frimerker, publikasjoner, trykte annonser og emballasje.
About the A' Design Award i Bronse
Endless Scenery Byplakat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Endless Scenery Byplakat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Endless Scenery Byplakat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Press Kit
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Image Credits
- Aoyi Shen
Aiwen Mai
