Jotape 3D Duo Nøkkelbilde by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Datagrafikk, 3D-modellering, teksturering og renderingsdesign Competition Category.
SølvDatagrafikk· 2023
Jotape 3D Duo Nøkkelbilde
Client: Morgan Studio
A' Design Award i Sølv Winner in Datagrafikk Category
- 68,805
- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Nøkkelbilde
Ideen var å skape et bilde som formidler alle produktets egenskaper gjennom visuelle elementer som puten og skummet. Dette gir følelsen av mykhet som produktet trengte. Inspirasjonen kom fra de vanlige materialene i hverdagen. De svevende elementene formidler gjennom sine myke og runde former en følelse av mykhet og letthet. Selv om det var en enkel fremstilling, var resultatet tenkt som noe annerledes enn det vanlige. Den største utfordringen var å skape den følelsen produktet trengte gjennom noen få elementer og teksturer.
The Recognition
About the A' Design Award i Sølv
Jotape 3D Duo Nøkkelbilde er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Jotape 3D Duo Nøkkelbilde forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Jotape 3D Duo Nøkkelbilde er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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