Ranger Visuell Identitet by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
JernGrafikk· 2023
Ranger Visuell Identitet
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
A' Design Award i Jern Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #150972The Design
About Ranger Visuell Identitet
Ranger er en visuell identitet skapt for et hotell som betjener unge reisende. Identiteten sammenligner hver gjest med en ranger, en karakter kjent fra fantasyhistorier. En rangermaske brukes som det kreative hovedelementet, og en serie med symboler for rangerutstyr er utledet fra denne. Symbolene er anvendt på kontorrekvisita og hotellutstyr i standardstørrelser, og de brukes også på gjenstander som inviterer gjestene til å delta. Logoen er trykket med laserfoliepregning, slik at overflaten viser en skiftende glans når den betraktes fra ulike vinkler.
The Recognition
About the A' Design Award i Jern
Ranger Visuell Identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Ranger Visuell Identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Ranger Visuell Identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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