Hernuta Day Emballasje for Tørkede Frukter by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
Hernuta Day Emballasje for Tørkede Frukter
Client: Hernuta Day
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Hernuta Day Emballasje for Tørkede Frukter
I emballasjedesignet er karakteren Mr. Hernuta ett av de unike elementene, en eventyrlysten karakter i nøtteverdenen. Andre designtrekk inkluderer enkelheten i emballasjedesignet (hvit bakgrunn med et reelt produktbilde i svart-hvitt som fantasielement). Hver pakke forteller en eventyrhistorie, og samtidig ser du dynamiske og særegne pakker.
The Recognition
About the A' Design Award i Bronse
Hernuta Day Emballasje for Tørkede Frukter er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Hernuta Day Emballasje for Tørkede Frukter forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Hernuta Day Emballasje for Tørkede Frukter tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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