The Wine Bag Emballasje by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
The Wine Bag Emballasje
Client: The Wine Bag
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #152156The Design
About The Wine Bag Emballasje
Laget eksklusivt for Lidl, som en begrenset juleutgave, skapte AS emballasjen for 1,5 liters bag-in-box halvtørr vin, for kunden The Wine Barrel. Beholderen ble designet for å ligne en håndveske, med tillegg av gylne elementer for å fremkalle en festlig stemning og gi en følelse av luksus. Integreringen av lærtekstur løftet utseendet, og ga det et realistisk og dyrt preg. For å fullføre transformasjonen ble det festet en rød snor som stropp, noe som ga autentisitet til veskens design.
The Recognition
About the A' Design Award i Bronse
The Wine Bag Emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. The Wine Bag Emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. The Wine Bag Emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
- Team Members
- creative director: Antonia Skaraki and art director: Andreas Deskas
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