Zongchuan 1929 Matemballasje by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2024
Zongchuan 1929 Matemballasje
by Wei Jiang
Client: Xi'an Yiwen Brand Design Co., Ltd
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About Zongchuan 1929 Matemballasje
Zongchuan 1929 fungerer også som en unik velsignelse for mottakeren. Som en gave til Drågebåtfestivalen spiller den en viktig rolle i å formidle følelser mellom mennesker. Temperamentet og kulturen den presenterer gjenspeiler giverens personlighet og dannelse. Zongchuan 1929 er designet for å gi en følelse av Chang'ans livlige gatemiljø og folkets varme. Den unike åpningsløsningen og trykkprosessen, samt bruken av bærekraftig papir, gjenspeiler også merkevarens sosiale ansvar som en tradisjonsrik kinesisk merkevare.
The Recognition
About the A' Design Award i Sølv
Zongchuan 1929 Matemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zongchuan 1929 Matemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zongchuan 1929 Matemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Dimensions & Packaging
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Tags
- Festival, Colorful, Elegancel, Historical
- Production Technology
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Design Challenge
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Research
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Inspiration
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Project Duration
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Operation Flow
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Team Members
- Wei Jiang
- Image Credits
- Xi'an Yiwen Brand Design Co., Ltd
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