Shede Spirit Oriental Wisdom Brennevinsemballasje av Songbai Wang, Yao Wu and Xuan’ang Pu

Designet Shede Spirit Oriental Wisdom Brennevinsemballasje av Songbai Wang, Yao Wu and Xuan’ang Pu er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2024

Shede Spirit Oriental Wisdom Brennevinsemballasje

av Songbai Wang, Yao Wu and Xuan’ang Pu

Klient: Shede Spirits Co., Ltd

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Shede Spirit Oriental Wisdom Brennevinsemballasje

Shede Spirit Oriental Wisdom er en gaveeske laget for et kinesisk brennevinsprodukt. Designet knytter merkevaren til Weiqi, brettspillet som også er kjent som Go. Brennevinsflaskene er formet som svarte og hvite Weiqi-steiner, og de avrundede formene er behagelige å holde. Når esken åpnes, avdekkes et klassisk Weiqi-parti fremstilt i grafisk form. Skåler for Weiqi-steiner og et Weiqi-brett følger med, slik at spillet kan spilles mens brennevinet nytes. Esken er laget av bølgepapp i kraftpapir for å begrense materialavfall.

Anerkjennelsen

Om A' Design Award i Sølv

Shede Spirit Oriental Wisdom Brennevinsemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Shede Spirit Oriental Wisdom Brennevinsemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Shede Spirit Oriental Wisdom Brennevinsemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensjoner og emballasje: 312mm*312mm*142mm
Stikkord: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Produksjonsteknologi: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Designutfordring: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Forskning: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspirasjon: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Prosjektvarighet: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Driftsflyt: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Teammedlemmer: Songbai Wang,
Yao Wu,
Xuan’ang Pu